We invite publishers, streamers, affiliates and marketing partners to join the MrWest affiliate programme as a long-term commercial partnership. We act as a flexible partner for performance marketers, content creators and comparison sites, offering clear commercial terms, ongoing support and a cooperative approach to grow shared revenue.
The programme is designed to bring new players to the platform while rewarding partners for verified, compliant customer activity. Partners can promote both casino and sportsbook verticals through a single account, with access to reporting and campaign controls that help optimise performance and compliance in UK-facing markets.
We offer several commission options including revenue-share, CPA and hybrid models. Tiers and renewals are performance-based: stronger acquisition and player retention typically unlock improved terms. All commission plans are detailed in the partner dashboard and can be discussed with your account manager to find a structure that matches your channel and audience.
Partners receive access to transparent reporting tools that show clicks, conversions, player value and payment reconciliation. Reports are updated frequently so partners can diagnose trends and optimise campaigns. Fraud prevention and verification checks are applied to protect both parties; any adjustments to tracked activity are explained in the monthly statement.
We prioritise sustainable partner relationships with clear payment terms, periodic contractual reviews and the option for exclusive promotions or bespoke commercial deals for high-performing partners. Whether you are building a new channel or scaling existing traffic, Mr West works to align incentives and support predictable growth over time.
